Experiences reimagined.
Experiences reimagined.
About us.
We are a leading experience design and consultancy firm, specializing in hospitality, F&B, entertainment, and mixed-use destinations across the Middle East and beyond, known for delivering turnkey solutions.
+
Years of Experience
+
Years of Experience
+
Years of Experience
+
Projects completed
+
Projects completed
+
Projects completed
+
Networks of Consultants
+
Networks of Consultants
+
Networks of Consultants
+
Global Partners
+
Global Partners
+
Global Partners
Our Projects.
Discover how Limestone Lab brings visionary concepts to life, from immersive restaurants and food halls to design-led hotels, leisure spaces, and lifestyle destinations that redefine modern hospitality.
Turnkey Projects
Concept Development
Turnkey Projects
Concept Development
"At our core, we are not just building destinations, we are reimagining experiences. Every concept we create is designed to bring people together, spark connection, and transform ordinary spaces into extraordinary journeys."
Hassan Ballout
Chief Executive Officer
What we offer.
We deliver A–Z hospitality, F&B, and leisure solutions, from idea and planning through launch and long-term operations; creating inspired experiences that captivate guests and drive lasting value.
1.
DESTINATION AND EXPERIENCE DESIGN
2.
OPERATIONAL MANAGEMENT
3.
BRAND DEVELOPMENT AND IP CREATION
4.
MARKETING AND ACTIVATIONS
5.
FINANCIAL AND BUSINESS MODELING
6.
FRANCHISE, DEAL STRUCTURING, AND INVESTMENT ADVISORY
7.
CULINARY DEVELOPMENT
From concept creation and market validation to interior design, kitchen and bar planning, and guest flow optimization, we deliver spaces that are both visionary and functional.
Streamlined project design and implementation with speed and precision.
Engaging, high-quality destinations that enhance community satisfaction.
Attractive, innovative spaces that sustain visitor interest and loyalty.
We transform concepts into seamless and profitable businesses. By enhancing guest experience and optimizing workforce performance, we deliver long-term stability and profitability.
Operational excellence that reduces costs and maximizes efficiency.
Comprehensive back-office support for consistent, sustainable growth.
Service quality that boosts loyalty and long-term success.
Our team creates hospitality brands and concepts that are ready for franchise, resonate with the audience, and are prepared to scale globally. We accelerate profitability and support long-term ROI.
Reduced startup and marketing costs for faster break-even.
Scalable business models that improve return on investment.
Stronger brand recognition that attracts loyal customers and investors.
We specialize in digital marketing, SEO, PR, influencer collaborations, and event activations supported by CRM and data-driven insights.
High-impact activations that boost revenue and customer traffic.
Optimized campaigns that reduce costs while maximizing reach.
Data-driven strategies that deliver measurable performance and ROI.
Designed for investors and operators, our financial and business models provide clarity, valuation insights, and long-term planning tools.
Stronger ROI through efficient, scalable business models.
Multiple exit opportunities with clear mid-to-long-term strategies.
Scalable business models that improve return on investment.
Our franchise development and investment advisory services provide the strategic backbone for business growth. We ensure compliance, optimal deal structures, and scalable pathways for growth.
Unique investment models, including talent farming and co-ownership structures.
Tailored exit strategies for sustainable stakeholder value.
Scalable business models that improve return on investment.
We provide end-to-end menu curation that aligns with your brand vision, delights your target audience, and maximizes profitability.
Thoughtfully crafted menus that reflect your brand concept and vision.
Innovative offerings that attract and engage your audience.
Smart costing and pricing strategies to drive stronger returns.
BENIFTS
Streamlined project design and implementation with speed and precision.
Engaging, high-quality destinations that enhance community satisfaction.
Attractive, innovative spaces that sustain visitor interest and loyalty.
DESTINATION AND EXPERIENCE DESIGN
From concept creation and market validation to interior design, kitchen and bar planning, and guest flow optimization, we deliver spaces that are both visionary and functional.
BENIFTS
Operational excellence that reduces costs and maximizes efficiency.
Comprehensive back-office support for consistent, sustainable growth.
Service quality that boosts loyalty and long-term success.
OPERATIONAL MANAGEMENT
We transform concepts into seamless and profitable businesses. By enhancing guest experience and optimizing workforce performance, we deliver long-term stability and profitability.
BENIFTS
Reduced startup and marketing costs for faster break-even.
Scalable business models that improve return on investment.
Stronger brand recognition that attracts loyal customers and investors.
BRAND DEVELOPMENT AND IP CREATION
Our team creates hospitality brands and concepts that are ready for franchise, resonate with the audience, and are prepared to scale globally. We accelerate profitability and support long-term ROI.
BENIFTS
High-impact activations that boost revenue and customer traffic.
Optimized campaigns that reduce costs while maximizing reach.
Data-driven strategies that deliver measurable performance and ROI.
MARKETING AND ACTIVATIONS
We specialize in digital marketing, SEO, PR, influencer collaborations, and event activations supported by CRM and data-driven insights.
BENIFTS
Stronger ROI through efficient, scalable business models.
Multiple exit opportunities with clear mid-to-long-term strategies.
Scalable business models that improve return on investment.
FINANCIAL AND BUSINESS MODELING
Designed for investors and operators, our financial and business models provide clarity, valuation insights, and long-term planning tools.
BENIFTS
Unique investment models, including talent farming and co-ownership structures.
Tailored exit strategies for sustainable stakeholder value.
Scalable business models that improve return on investment.
FRANCHISE, DEAL STRUCTURING, AND INVESTMENT ADVISORY
Our franchise development and investment advisory services provide the strategic backbone for business growth. We ensure compliance, optimal deal structures, and scalable pathways for growth.
BENIFTS
Thoughtfully crafted menus that reflect your brand concept and vision.
Innovative offerings that attract and engage your audience.
Smart costing and pricing strategies to drive stronger returns.
CULINARY DEVELOPMENT
We provide end-to-end menu curation that aligns with your brand vision, delights your target audience, and maximizes profitability.
BENIFTS
Streamlined project design and implementation with speed and precision.
Engaging, high-quality destinations that enhance community satisfaction.
Attractive, innovative spaces that sustain visitor interest and loyalty.
DESTINATION AND EXPERIENCE DESIGN
From concept creation and market validation to interior design, kitchen and bar planning, and guest flow optimization, we deliver spaces that are both visionary and functional.
BENIFTS
Operational excellence that reduces costs and maximizes efficiency.
Comprehensive back-office support for consistent, sustainable growth.
Service quality that boosts loyalty and long-term success.
OPERATIONAL MANAGEMENT
We transform concepts into seamless and profitable businesses. By enhancing guest experience and optimizing workforce performance, we deliver long-term stability and profitability.
BENIFTS
Reduced startup and marketing costs for faster break-even.
Scalable business models that improve return on investment.
Stronger brand recognition that attracts loyal customers and investors.
BRAND DEVELOPMENT AND IP CREATION
Our team creates hospitality brands and concepts that are ready for franchise, resonate with the audience, and are prepared to scale globally. We accelerate profitability and support long-term ROI.
BENIFTS
High-impact activations that boost revenue and customer traffic.
Optimized campaigns that reduce costs while maximizing reach.
Data-driven strategies that deliver measurable performance and ROI.
MARKETING AND ACTIVATIONS
We specialize in digital marketing, SEO, PR, influencer collaborations, and event activations supported by CRM and data-driven insights.
BENIFTS
Stronger ROI through efficient, scalable business models.
Multiple exit opportunities with clear mid-to-long-term strategies.
Scalable business models that improve return on investment.
FINANCIAL AND BUSINESS MODELING
Designed for investors and operators, our financial and business models provide clarity, valuation insights, and long-term planning tools.
BENIFTS
Unique investment models, including talent farming and co-ownership structures.
Tailored exit strategies for sustainable stakeholder value.
Scalable business models that improve return on investment.
FRANCHISE, DEAL STRUCTURING, AND INVESTMENT ADVISORY
Our franchise development and investment advisory services provide the strategic backbone for business growth. We ensure compliance, optimal deal structures, and scalable pathways for growth.
BENIFTS
Thoughtfully crafted menus that reflect your brand concept and vision.
Innovative offerings that attract and engage your audience.
Smart costing and pricing strategies to drive stronger returns.
CULINARY DEVELOPMENT
We provide end-to-end menu curation that aligns with your brand vision, delights your target audience, and maximizes profitability.
Our process.
We deliver A–Z hospitality, F&B, and leisure solutions, from idea and planning through launch and long-term operations; creating inspired experiences that captivate guests and drive lasting value.
01.
DISCOVER
We discover and develop your concept through brand name and identity, menu engineering, customer experience, and brand DNA and architecture, while also studying and researching the market with in-depth feasibility studies, competitive analysis, and price strategy.
01.
DISCOVER
We discover and develop your concept through brand name and identity, menu engineering, customer experience, and brand DNA and architecture, while also studying and researching the market with in-depth feasibility studies, competitive analysis, and price strategy.
01.
DISCOVER
We discover and develop your concept through brand name and identity, menu engineering, customer experience, and brand DNA and architecture, while also studying and researching the market with in-depth feasibility studies, competitive analysis, and price strategy.
02.
DEFINE
We define your business goals and help you connect with stakeholders by building strategic partnerships and affiliations, managing investor relations, handling lease and contractual negotiations, establishing a strong supplier network and purchasing hub, and guiding interior and kitchen design.
02.
DEFINE
We define your business goals and help you connect with stakeholders by building strategic partnerships and affiliations, managing investor relations, handling lease and contractual negotiations, establishing a strong supplier network and purchasing hub, and guiding interior and kitchen design.
02.
DEFINE
We define your business goals and help you connect with stakeholders by building strategic partnerships and affiliations, managing investor relations, handling lease and contractual negotiations, establishing a strong supplier network and purchasing hub, and guiding interior and kitchen design.
03.
DEVELOP
We strategize and market your brand by developing a tailored communication plan, setting the entertainment direction and strategy, providing offline and online marketing consultancy, and creating ongoing entertainment and event plans, while also prototyping your operations to ensure they are aligned and ready for execution.
03.
DEVELOP
We strategize and market your brand by developing a tailored communication plan, setting the entertainment direction and strategy, providing offline and online marketing consultancy, and creating ongoing entertainment and event plans, while also prototyping your operations to ensure they are aligned and ready for execution.
03.
DEVELOP
We strategize and market your brand by developing a tailored communication plan, setting the entertainment direction and strategy, providing offline and online marketing consultancy, and creating ongoing entertainment and event plans, while also prototyping your operations to ensure they are aligned and ready for execution.
04.
DELIVER
We manage and support your business through comprehensive accounting and financial services, cost control and supervision, HR and personnel management, and by providing monthly business status updates.
04.
DELIVER
We manage and support your business through comprehensive accounting and financial services, cost control and supervision, HR and personnel management, and by providing monthly business status updates.
04.
DELIVER
We manage and support your business through comprehensive accounting and financial services, cost control and supervision, HR and personnel management, and by providing monthly business status updates.
Why Choose Limestone Lab?
We specialize in creating remarkable experiences, inspiring innovation, and fostering sustainable success.
FULL-SERVICE CONSULTANCY
PROVEN EXPERTISE IN EXPERIENCE DESIGN
We specialize in creating visionary F&B, hospitality, and mixed-use destinations across the UAE and Saudi Arabia, ensuring every project is both innovative and commercially viable.
PROVEN EXPERTISE IN EXPERIENCE DESIGN
We specialize in creating visionary F&B, hospitality, and mixed-use destinations across the UAE and Saudi Arabia, ensuring every project is both innovative and commercially viable.
F&B CONCEPT DEVELOPMENT
OPERATIONAL EXCELLENCE & WORKFORCE OPTIMIZATION
We streamline costs, enhance efficiency, and optimize workforce performance, helping you achieve long-term profitability and sustainability.
OPERATIONAL EXCELLENCE & WORKFORCE OPTIMIZATION
We streamline costs, enhance efficiency, and optimize workforce performance, helping you achieve long-term profitability and sustainability.
STRATEGIC GROWTH & INVESTMENT ADVISORY
Through franchise structuring, deal advisory, and investor relations, we provide smart pathways for expansion and secure sustainable growth opportunities in the Middle East.
STRATEGIC GROWTH & INVESTMENT ADVISORY
Through franchise structuring, deal advisory, and investor relations, we provide smart pathways for expansion and secure sustainable growth opportunities in the Middle East.
MARKETING & ACTIVATIONS THAT DRIVE RESULTS
Our marketing consultancy delivers high-impact campaigns, activations, and entertainment strategies that boost brand visibility, increase customer traffic, and strengthen loyalty.
MARKETING & ACTIVATIONS THAT DRIVE RESULTS
Our marketing consultancy delivers high-impact campaigns, activations, and entertainment strategies that boost brand visibility, increase customer traffic, and strengthen loyalty.
FULL-SERVICE CONSULTANCY
PROVEN EXPERTISE IN EXPERIENCE DESIGN
We specialize in creating visionary F&B, hospitality, and mixed-use destinations across the UAE and Saudi Arabia, ensuring every project is both innovative and commercially viable.
PROVEN EXPERTISE IN EXPERIENCE DESIGN
We specialize in creating visionary F&B, hospitality, and mixed-use destinations across the UAE and Saudi Arabia, ensuring every project is both innovative and commercially viable.
OPERATIONAL EXCELLENCE & WORKFORCE OPTIMIZATION
We streamline costs, enhance efficiency, and optimize workforce performance, helping you achieve long-term profitability and sustainability.
OPERATIONAL EXCELLENCE & WORKFORCE OPTIMIZATION
We streamline costs, enhance efficiency, and optimize workforce performance, helping you achieve long-term profitability and sustainability.
STRATEGIC GROWTH & INVESTMENT ADVISORY
Through franchise structuring, deal advisory, and investor relations, we provide smart pathways for expansion and secure sustainable growth opportunities in the Middle East.
STRATEGIC GROWTH & INVESTMENT ADVISORY
Through franchise structuring, deal advisory, and investor relations, we provide smart pathways for expansion and secure sustainable growth opportunities in the Middle East.
MARKETING & ACTIVATIONS THAT DRIVE RESULTS
Our marketing consultancy delivers high-impact campaigns, activations, and entertainment strategies that boost brand visibility, increase customer traffic, and strengthen loyalty.
MARKETING & ACTIVATIONS THAT DRIVE RESULTS
Our marketing consultancy delivers high-impact campaigns, activations, and entertainment strategies that boost brand visibility, increase customer traffic, and strengthen loyalty.
Our Core Values.
We create impactful, meaningful experiences that truly resonate with the community.
We push boundaries through creativity and technology, pioneering new dimensions of experience design and hospitality solutions.
We believe in the power of partnerships, working closely with clients, teams, and stakeholders to achieve exceptional results together.
We simplify the complex, ensuring that every concept and strategy is communicated with transparency, precision, and purpose.
We are committed to leaving a positive impact by integrating sustainable practices that benefit both the environment and the communities we serve.
We set new benchmarks for quality and creativity, consistently striving for operational efficiency and world-class standards.
We push boundaries through creativity and technology, pioneering new dimensions of experience design and hospitality solutions.
We believe in the power of partnerships, working closely with clients, teams, and stakeholders to achieve exceptional results together.
We simplify the complex, ensuring that every concept and strategy is communicated with transparency, precision, and purpose.
We are committed to leaving a positive impact by integrating sustainable practices that benefit both the environment and the communities we serve.
We set new benchmarks for quality and creativity, consistently striving for operational efficiency and world-class standards.
We push boundaries through creativity and technology, pioneering new dimensions of experience design and hospitality solutions.
We believe in the power of partnerships, working closely with clients, teams, and stakeholders to achieve exceptional results together.
We simplify the complex, ensuring that every concept and strategy is communicated with transparency, precision, and purpose.
We are committed to leaving a positive impact by integrating sustainable practices that benefit both the environment and the communities we serve.
We set new benchmarks for quality and creativity, consistently striving for operational efficiency and world-class standards.
Frequently Asked Questions.
We know every project is unique, and you might have some questions before getting started.
Limestone Lab is a leading experience design and consultancy firm specializing in hospitality, F&B, entertainment, and mixed-use destinations across the Middle East. We partner with developers, investors, startups, and entrepreneurs to bring visionary concepts to life, from restaurants and food halls to hotels and leisure spaces.
We provide end-to-end services, including: - Destination and Experience Design - Brand Development and IP Creation - Operational Management - Marketing and Activations - Financial and Business Modelling - Franchise, Deal Structuring, and Investment Advisory. Our approach ensures every project is future-ready, commercially viable, and positioned for long-term success.
Headquartered in Dubai, UAE, Limestone Lab serves clients across the Middle East. Our extensive regional presence allows us to deliver tailored solutions that resonate with local markets.
We create hospitality brands and franchise-ready concepts that resonate with audiences and scale globally. From storytelling and visual identity to menu innovation and beverage program development, we align every detail with the guest experience. Our proprietary brand models accelerate profitability and support long-term ROI.
Our hospitality operations management services transform concepts into seamless, profitable businesses. We cover operational design, staff recruitment and training, service standards, inventory and cost control, payroll, and compliance. By enhancing guest experience and optimizing workforce performance, we deliver long-term stability and profitability.
Yes, we provide financial modeling and feasibility studies for hospitality projects to support smart investment decisions. Our expertise includes ROI projections, breakeven analysis, sensitivity testing, and 3-statement financial forecasting. Designed for investors and operators, our models provide clarity, valuation insights, and long-term planning tools.
You can reach us via email at info@limestonelab.com or call us at +971 4 262 3225. Our office is located at Innovation Hub, Gate Avenue, DIFC, Dubai, United Arab Emirates. We look forward to collaborating with you on your next project.
Limestone Lab is a leading experience design and consultancy firm specializing in hospitality, F&B, entertainment, and mixed-use destinations across the Middle East. We partner with developers, investors, startups, and entrepreneurs to bring visionary concepts to life, from restaurants and food halls to hotels and leisure spaces.
We provide end-to-end services, including: - Destination and Experience Design - Brand Development and IP Creation - Operational Management - Marketing and Activations - Financial and Business Modelling - Franchise, Deal Structuring, and Investment Advisory. Our approach ensures every project is future-ready, commercially viable, and positioned for long-term success.
Headquartered in Dubai, UAE, Limestone Lab serves clients across the Middle East. Our extensive regional presence allows us to deliver tailored solutions that resonate with local markets.
We create hospitality brands and franchise-ready concepts that resonate with audiences and scale globally. From storytelling and visual identity to menu innovation and beverage program development, we align every detail with the guest experience. Our proprietary brand models accelerate profitability and support long-term ROI.
Our hospitality operations management services transform concepts into seamless, profitable businesses. We cover operational design, staff recruitment and training, service standards, inventory and cost control, payroll, and compliance. By enhancing guest experience and optimizing workforce performance, we deliver long-term stability and profitability.
Yes, we provide financial modeling and feasibility studies for hospitality projects to support smart investment decisions. Our expertise includes ROI projections, breakeven analysis, sensitivity testing, and 3-statement financial forecasting. Designed for investors and operators, our models provide clarity, valuation insights, and long-term planning tools.
You can reach us via email at info@limestonelab.com or call us at +971 4 262 3225. Our office is located at Innovation Hub, Gate Avenue, DIFC, Dubai, United Arab Emirates. We look forward to collaborating with you on your next project.
Limestone Lab is a leading experience design and consultancy firm specializing in hospitality, F&B, entertainment, and mixed-use destinations across the Middle East. We partner with developers, investors, startups, and entrepreneurs to bring visionary concepts to life, from restaurants and food halls to hotels and leisure spaces.
We provide end-to-end services, including: - Destination and Experience Design - Brand Development and IP Creation - Operational Management - Marketing and Activations - Financial and Business Modelling - Franchise, Deal Structuring, and Investment Advisory. Our approach ensures every project is future-ready, commercially viable, and positioned for long-term success.
Headquartered in Dubai, UAE, Limestone Lab serves clients across the Middle East. Our extensive regional presence allows us to deliver tailored solutions that resonate with local markets.
We create hospitality brands and franchise-ready concepts that resonate with audiences and scale globally. From storytelling and visual identity to menu innovation and beverage program development, we align every detail with the guest experience. Our proprietary brand models accelerate profitability and support long-term ROI.
Our hospitality operations management services transform concepts into seamless, profitable businesses. We cover operational design, staff recruitment and training, service standards, inventory and cost control, payroll, and compliance. By enhancing guest experience and optimizing workforce performance, we deliver long-term stability and profitability.
Yes, we provide financial modeling and feasibility studies for hospitality projects to support smart investment decisions. Our expertise includes ROI projections, breakeven analysis, sensitivity testing, and 3-statement financial forecasting. Designed for investors and operators, our models provide clarity, valuation insights, and long-term planning tools.
You can reach us via email at info@limestonelab.com or call us at +971 4 262 3225. Our office is located at Innovation Hub, Gate Avenue, DIFC, Dubai, United Arab Emirates. We look forward to collaborating with you on your next project.
News & Insights.
Read expert insights on hospitality, F&B, entertainment, and mixed-use destinations across the Middle East and beyond.
Insights
View portfolio
News
View portfolio
Insights
View portfolio
News
View portfolio